Image Generous ceiling height and Terrazzo floors.
Image Buns for the oven
Image Sales area
Image Window signage
Image Bespoke soapstone fireplace
Image Interior and bakery
Image Loaves of love
Image PC. manning the 600kg stone oven.
Image Cast iron table foot
Image The famous Rye
Image WBS Stoneware
Image Brass pendants designed with Concept Design
Image Fireplace detail
Image Classic gold vinyl
Image Outside brass signage
Image Sidewalk serving
Image Delivery baskets
Image Sourdough on sweet shelves
Generous ceiling height and Terrazzo floors.
Buns for the oven
Sales area
Window signage
Bespoke soapstone fireplace
Interior and bakery
Loaves of love
PC. manning the 600kg stone oven.
Cast iron table foot
The famous Rye
WBS Stoneware
Brass pendants designed with Concept Design
Fireplace detail
Classic gold vinyl
Outside brass signage
Sidewalk serving
Delivery baskets
Sourdough on sweet shelves

Tastefully Hip

Project name
W.B. Samson Grünerløkka

The Samson family maximized their first impression on Oslo’s hip elite with their new flagship location in the ultra-cool neighbourhood of Grünerløkka.


The population of Oslo’s hippest neighbourhood is known for its discerning taste. Uniqueness and detailed craftsmanship are at the forefront of any business that opens its doors there. How could we make sure this choosy crowd was enticed by Oslo’s oldest bakery? By creating a space where trend meets tradition, serving fresh breads and pastries seven days a week.


Paramount to the design of the new location was that it would be a proud display of W.B. Samson’s heritage and passion for baking. We applied everything we learned over our five-year relationship with the Samson family to put a little tradition back into future-minded Grünerløkka.

Of course, we made sure the location’s nouveau flair would stand out. Along with a spacious on-site baking area where customers can watch the magic happen, we installed a beautiful, three-meter high soapstone fireplace and over 40 seating options. It’s the perfect place for chilling out the day after a party, or grabbing a coffee and pastry before working on the next great Norwegian novel.


As with the W.B.Samson Gardemoen project, we were hands-on from day one, working closely with the Samsons on everything from early site inspections to planning the layout, and the final installment of kitchen hardware, signs and bespoke furniture and fireplace.

The entire customer experience at the Grünerløkka location is carefully crafted by WORK, and we love it.

Carl Fredrik Samson
CEO W.B Samson


Image Front door colour samples
Image Installation of the fireplace
Image Research for restoring the original facade
Image Johny installing the new front door
Image Signage details
Image Archive research