VOSS provides bottled artesian water from Norway to customers around the globe in a tall, iconic bottle design. They came to WORK with the idea of launching a new version of their water, giving it just a hint of fruit flavor that would not overpower its purity.
We worked very closely with VOSS to select four common, delicious Norwegian berries for the water: black currant, wild raspberry, gooseberry and cloudberry. Their names remained in Norwegian, with small-print translations on the labels to give the bottles a strong identity, while also appealing to the international market. The iconic VOSS bottle was outfitted with a colored label and cap to match the berry, bringing a new energy to the classic favorite.