Vivikes was ready for a store rebranding and an update to their corporate identity. They also wanted a solution for storing a large amount of stock in their store without risking its elegant, open atmosphere.
Per our research, the average woman who frequented Vivikes was somewhere around 48-years-old and married with children. While she was long past the phases of wild hair and clothing experimentation, she was still interested in fashion and quality. We started building the new brand by widening the demographic a little, appealing to professional women between 45 and 55 who hadn’t lost the sparkle in their eyes. Our conceptual women liked to look good for any occasion, and wanted to incorporate some energy and sexiness into their own signature look. They loved being with family and friends, and were not afraid to try something new.
At the time, Vivikes stores were fairly cluttered and disorganized, with sale racks pushed up toward the entrances in no discernible order. They also tended to have lighting that was too bright or too dim, or off-putting track lights and spotlights. Together with Helene’s interior creations, the concept shop was inviting and warm, sporting an open layout, clothing that was more elegantly presented, and moderate lighting that gave the whole shop a very homey feel. We also incorporated storage solutions into the new shop with tasteful shelving, closets and drawers.
We rejuvenated Vivikes’ identity with a new take on the logo and colors. The new signage, shopping bags, printed materials, clothing hangers and gift boxes all reflected the concept’s quality and the shoppers’ vibrancy.
Vivikes launched three shops which implemented the interior concept. The identity has since been adopted across the chain of stores.