IKT Norge, the IT interest organization, has a division dedicated to helping startups gain traction in the industry. In 2011, IKT held a breakfast seminar to tell entrepreneurs about their Up! program, using printed materials and mugs that we designed for the event.
Our main focus was the logo. It ”lifted” out of the frame of the print materials and mugs to convey the intention of the program – motivating entrepreneurs and helping them succeed. The Up! logo is a friendly orange color, conveying feelings of being awake and excited for the day to begin.