Image Wordmark
Image Lazer cut logo
Image Pre-printed name badge
Image Welcome!
Image Website
Image Tablet view
Image Ground floor
Image Custom iconography
Image Look up!
Image Typeface & color scheme
Wordmark
Lazer cut logo
Pre-printed name badge
Welcome!
Website
Tablet view
Ground floor
Custom iconography
Look up!
Typeface & color scheme

Ready! Set! Startup!

Project name
STARTUPLAB
Year
2012

StartupLab is a networking program that helps ambitious tech entrepreneurs go from “how?” to “wow!”

Input

Most entrepreneurs start with loads of ideas and ambition, but not much else. Startuplab changes this by providing not just pocket money to new entrepreneurs, but also provides office space and a network of successful businesspeople who have been in their shoes. It’s a sure-fire combination that helps attract new business partners and investors. Startup Lab came to Work looking for a fresh and energetic profile to go with their unique concept.

Output

A creative, energetic and unpolished vibe is often the signature of a young company – we wanted to reflect this energy in the identity. True to being an incubator, we did a “work in progress” wordmark combined with playful information graphics presented together in a professional structure.

Startuplab’s presence is pretty contained: their visual identity exists only on their website, their physical offices and their business cards. So we tailored their identity to maximize visibility in these three ways. We created a simple, informative website that grabs the attention of Startuplab’s target audience.

We especially love the custom-made, laser-cut business cards that really stand out in a crowd!

Outcome

Startuplab’s we-know-exactly-how-you-feel approach to new entrepreneurs has helped produce startups that were later featured in Forbes, The New York Times, and many others. Startuplab itself continues to receive great attention and we’re happy to help them stand out.

Process

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