Work was approached by Blender Agency to help bring out the brand essence in the overall identity of Diemme. When Blender started the prosess of building Diemme as a more fashion oriented brand there was no real brand foundation to speak of and the identity was lacking structure and finesse. They brought us in to define the visual direction and brand toolbox.
Some of the original brand elements had charm but lacked craft and got somewhat lost in the competing surrounding elements. Our approach was about refining and bringing out the essence of the brand in it's simplest form. Working closely with the shoe design team at Blender we have since implemented on footwear, packaging, web and promo items.
Due to the efforts of Blender Agency, Diemme has over the last few years become a reference in it's category of footwear for it's iconic style and broad appeal. It is sold worldwide in select retail locations. We would love to take more responsibility here, but the team at Blender are to blame... We enjoy assisting where where we can.
In addition to its own collection Diemme footwear is also doing collaborations with major brands such as Stone Island, Vans, Carhartt and Burton snowboards and Barneys New York.