In 2014 the old Grand Central Station, "Østbanehallen" in Oslo, underwent its most comprehensive reconstruction of recent times. The owners of Brazzeria was in the process of creating a restaurant that combined the classic elements of the French brasserie, with the hospitality and flair of the Italian trattoria and asked us to create a visual identity that would tastefully represent such environment.
Through researching old archival photographs from Østbanehallen we rediscovered that the interior arches in the old ticket office were originally used as ad-space for various local vendors. Drawing upon such reference and with the objective of restoring the old ticket office to its former glory we decided to make bespoke artwork throughout those same arches - now used as ad-space for Brazzerias tasteful menu and traditional "chefs specials" found in restaurants in southern Europe.
We designed a visual identity that refers to the same traditional heritage found in classic French and Italian restaurants - with custom dinnerware, menus, stationary, uniforms and a comprehensive signage program.
After finishing the visual identity we worked closely with sign painter Ricard Chlaszgzak (skiltmaler.no) who hand-painted the exterior signage, interior arches and did some truly neat 24K gold leafing signage throughout the restaurant.