Image "Double A" Symbol and wordmark
Image Logo on strap, wordmark and logo pattern on sole
Image Sole pattern line art
Image
Image "Double A" symbol
Image Wordmark patch on tongue
Image
Image Logo on in-sole
Image
"Double A" Symbol and wordmark
Logo on strap, wordmark and logo pattern on sole
Sole pattern line art
"Double A" symbol
Wordmark patch on tongue
Logo on in-sole

Streets of LA

Project name
Ateliers Arthur
Year
2009

Ateliers Arthur is a Los Angeles based shoe company offering a distinctive range of footwear that bridge the gap between sneakers and bench made shoes.

Drawing inspiration from a not so long gone era of well-heeled men, Ateliers Arthur unexpected collection brings out classic elegance by capturing the essence and versatility of the metropolitan lifestyle.

Worked designed the logo which we call "double A". We wanted to merge street style ("double A" symbol) with classic style (wordmark) to reflect the brand intent. Having both a symbol and a word mark gives flexibility when branding the shoes from more street oriented styles to more classic looks.